28
May
Olivier Rousteing, the 20-something phenom and Creative Director of the French luxury brand, BALMAIN recently announced his designer/retail collaboration with the budget-friendly retail giant H&M. He says, “I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
The collection is set to be available on November 5th, in approximately 250
stores internationally and online, and will feature clothing and accessories
for both women and men. Sign me up, like yesterday because I am so here for this collaboration.
stores internationally and online, and will feature clothing and accessories
for both women and men. Sign me up, like yesterday because I am so here for this collaboration.
